ER E3 S2 Margin Erosion: Cutting Discount Dependency WIthout Killing Sales
Are your discounts quietly destroying your margins—and your brand?
On the latest episode of the eCommerce Redneck Podcast, we dig into one of the biggest traps in ...e-commerce: the addiction to discounting.
Joined by two powerhouses in the space—Darin Lynch (Founder & CEO at Irish Titan) and Gina Potenza (Platform Strategy Lead at Klaviyo)—we unpack:
💥 Why too much discounting isn’t just killing profit, it’s killing brand value
💡 What smart brands like YETI, Tecovas, and Paul Frederick are doing instead
🧠 How to shift from reactive discounting to data-driven growth strategies
📊 Why your tech stack may be the hidden culprit
🧩 How Klaviyo enables targeted, segment-based offers that protect your margins
🔥 Key takeaway?
“Discounts won’t grow your business. Profits will.” – Darin Lynch
This one’s for brand owners, marketers, and operators who are tired of racing to the bottom—and are ready to scale with strategy, not just coupons.
#ecommerce #DTC #Klaviyo #IrishTitan #ecommerceredneck #marginerosion #ecomstrategy #growthmarketing #shopify #bigcommerce #retentionmarketing #ecommercetoolsShow More
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